These are the words you would see on an article that have been associated with a specific keyword category:
iPhone (technology)
xbox (technology)
adOS (technology)
running shoes (Sports)
soccer (Sports)
Tebow (Sports)
Italian food (cooking)
NC Colleges (education)
Napster (music)
Italy (travel)
What is missing is the script that you’ll need to create to append the correct keyword to the request URL that looks like this: http://engine.adzerk.net/z/13033/azk1_2_4?keywords=technology
It then needs to reload the script with that keyword to pull in an add that targets to that specific keyword or keyword category such as iPhone being targeted to the technology keyword category. However, you’ll want to add both the word’s category along with the actual word in case a flight is targeting to that exact word:
http://engine.adzerk.net/z/13033/azk1_2_4?keywords=technology,iphone